Tag Archives: LinkedIn

Make Your Less-Than-Perfect LinkedIn Profile Stand Out

Your profile may be complete according to LinkedIn’s checklist, yet underperform. Make the most of this free space.
1. LinkedIn automatically inserts the title of your current job in the Headline slot. You can change that easily. Does your headline describe the value you create for clients or the team? Does it use terms someone outside your profession would use? (Hint: No one seeks a Director.)
2. Is the length off the Headline close to the maximum of 220 characters? You can achieve this by using a mobile phone or tablet when you edit the headline.
3. Does your photo convey you are approachable?
4. Is your background default LinkedIn blue? Does it display information about your services, a cityscape or your company logo?
5. Have you received (and given) recommendations recently?
6. Do you display examples of your work, such as reports, videos and news articles, in the Feature section? 

What’s in Your LinkedIn Profile’s Background?

Instead of the default LinkedIn blue background, make it True Blue You. Get the LinkedIn background format for the DIY-er. Open a free account on Canva; there is a LinkedIn background template, plus there are formats for other social media platforms. Experiment with different text, fonts, colors and images. When you are ready, save the file; then have a design professional review and polish your work for viewing on a computer and on a tablet.

As You Like It, Please Say Why

When you agree with and like another’s LinkedIn post, make this opportunity work for you. Take the time to respond to the person and the discussion, as you like it. COMMENT to indicate: what you agree or disagree with; how this confirms or disproves the trend; what the discussion overlooks; how this relates to another topic or lesson learned; why this is or is not a best practice; or any other interesting aspect.