These articles, blog posts and podcast provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General, Law Firm and Nonprofit, these ideas may transcend sectors.

Click on the link for a tip-laden read. You can ask me how these suggestions might be implemented for your group when you call 212.677.5770 or email janet@janetlfalk.com.

General

• Action Tips for Public Relations and Networking (Business Profits in the Real World, radio show with MIchael Kessler, CPA)
• Maximize Your Media Relations Success (Voice of Manhattan Business, podcast)
• How to be Quoted in Breaking News Stories (LinkedIn.com)
• 6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (marketing-mentor.com)
• 7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
• Use LinkedIn to Build a Welcoming Committee at Your Next Industry Networking Event (Connect2Collaborate.com)
• Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)
• The Three R’s of Crisis Communications (and Maria Sharapova’s drug test for a banned drug) (Lindenbergergroup.com)
• Teaching (Public Relations) Graduates to Professionally Use LinkedIn (LinkedIn.com)
• Should You Get Personal (in Your Business Newsletter)? (Marketing-Mentor.com)

Law Firm
• How to Network with Reporters and Potential Referral Sources at an Industry Conference^ (Marketing the Law Firm)
• Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest+ (Marketing the Law Firm)
• ‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters# (Marketing the Law Firm)
• How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
• Maximize Client Alerts* (Marketing the Law Firm)
• Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio ) (podcast 22 minutes)

Nonprofit
• FOUR Essential Communication Tools for the Nonprofit that Does Not Employ a Communications Professional (PhilanthropyJournal.com)
• Your NEW and Improved Newsletter (PhilanthropyJournal.com)
• When Nonprofits Fail to Communicate (Ventureneer.com)
• Use an Impact-Focused Pitch to Generate a News Story or Op Ed (PhilanthropyJournal.com)
• Check the calendar to plan nonprofit communications activity (PhilanthropyJournal.com)
• Pre-marketing can maximize your success at a networking event (PhilanthropyJournal.com)
• Create a Holiday Card that Gets Noticed (PhilanthropyJournal.com)