Tailor the news angle for success.

How might a national organization or out-of-town company gain media favor with the hometown news?

Grow instant local roots. Show area reporters the relevance of your national campaign to their audience or share a local affiliation with your out-of-town operations.

Here are three examples where the local hook to a pitch caught the reporter’s eye — at a daily newspaper, a community-based weekly and a radio show.

A reporter from the Bangor Daily News was already planning to attend the Homegrown Maine trade show with 75 vendors in the medical marijuana market.

How did the New York-based website MarijuanaDoctors.com create a local presence? Its database includes doctors from Maine, prompting the reporter to request more details about the website.

On behalf of the New Jersey-based Triple Negative Breast Cancer Foundation’s national fundraising campaign, a volunteer in suburban Detroit spoke to a local reporter. The profile prompted additional donations to the cause.

On radio station WHNZ in Tampa, the Triple Negative Breast Cancer interviewee highlighted the six fundraisers held across the state of Florida.

Are you interested in generating local media attention to expand your geographic reach? Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Let’s build a local presence worth talking about.

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