Category Archives: Nonprofit

Make the most of your event photos

Make a list of photos to be taken at an event, as if you plan a wedding. Prepare to stage photos with the management team, Boardmembers, key staff and special guests. Hover near the principals, with the photographer ready to aim and shoot. Keep groups to a maximum of five people. Note the name of anyone who is not immediately familiar, to identify the person for a caption and perhaps share the photo with the attendee later.

Make Your Pro Bono Client Newsworthy

Why should a board member or volunteer care about news? The president of a foundation once remarked, “I give money to nonprofit groups that I’ve heard of. One way I hear about your organization is in the news.”

Because many nonprofits with a budget of less than $2 million do not have a professional to manage contact with the press, it is the responsibility of the board — and an opportunity for volunteers — to support the organization in its media outreach. Otherwise, multiple opportunities for fundraising, promotion and collaboration might be missed, as discussed in When Nonprofits Fail to Communicate.

Playing Politics. Telling Your Story.

How might you get a politician’s attention? Put your business or organization (and yourself) on the leader’s radar screen BEFORE you ask for any assistance. Attend a program the elected official is hosting or look for her or him at a community gathering. At the event, speak to an aide about a shared interest or concern, then ask to be introduced to the politician. Write a letter commending her for introducing legislation. Offer positive feedback on his stance on an issue in the community. As with any sales outreach, it’s best to have interacted with the individual prior to making the pitch.

Do The Right Thing

Who do you know that could use a helping hand? Look at your list of former clients to identify someone who might value a thoughtful introduction. She or he might benefit from a connection to a vendor, prospective customer, employee or donor. Plant the seed with an e-introduction that describes the two parties succinctly and their shared interest. Then step back to watch the relationship bloom.

Networking Towards the King

Who do you know who knows Someone Special? You probably abhor name-droppers, yet someone you know has a contact who might refer you on to the next person whom you’re eager to meet. LinkedIn offers various ways to approach this issue, via searches among connections and by companies. Best of all, locating a person among its 300 million members will yield the names of the intermediary contacts who will put you on her or his radar screen. Everyone knows someone worth knowing. You don’t know who that person is until you ask.

Count on — Don’t Discount — the Intern Reporter

Interns can catch the story idea you pitch. Interns have to get approval of story ideas from editors, as do staff reporters. Interns might even be more invested in the story, because it offers them a chance to shine and stand on their own two legs. Consider how an intern may open the door to another contact at the same publication.