Category Archives: Nonprofit

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WII-FM? Why Should a Dentist, Landlord or Supermarket Clerk Care About Your Nonprofit or Business?

Look at the bigger picture from the perspective of a dentist, landlord and supermarket clerk. What is their desire or need in the community? For themselves? For their business? Which are the most pressing issues for them regarding time and money? Invite a dentist, landlord or clerk for a coffee chat, ask these questions and listen as you put yourself in her shoes.

Keep Your Recent Conference Current

Your business or nonprofit group held a conference. Considerable effort went into preparing the event; once over, strategize so that the conference still remains relevant. Undoubtedly, the issues addressed will persist. Treat the conference as a launch pad or a way-station in the extended conversation and cultivate future exchanges for fruitful follow-up and action.

Make the most of your event photos

Make a list of photos to be taken at an event, as if you plan a wedding. Prepare to stage photos with the management team, Boardmembers, key staff and special guests. Hover near the principals, with the photographer ready to aim and shoot. Keep groups to a maximum of five people. Note the name of anyone who is not immediately familiar, to identify the person for a caption and perhaps share the photo with the attendee later.

Make Your Pro Bono Client Newsworthy

Why should a board member or volunteer care about news? The president of a foundation once remarked, “I give money to nonprofit groups that I’ve heard of. One way I hear about your organization is in the news.”

Because many nonprofits with a budget of less than $2 million do not have a professional to manage contact with the press, it is the responsibility of the board — and an opportunity for volunteers — to support the organization in its media outreach. Otherwise, multiple opportunities for fundraising, promotion and collaboration might be missed, as discussed in When Nonprofits Fail to Communicate.

Playing Politics. Telling Your Story.

How might you get a politician’s attention? Put your business or organization (and yourself) on the leader’s radar screen BEFORE you ask for any assistance. Attend a program the elected official is hosting or look for her or him at a community gathering. At the event, speak to an aide about a shared interest or concern, then ask to be introduced to the politician. Write a letter commending her for introducing legislation. Offer positive feedback on his stance on an issue in the community. As with any sales outreach, it’s best to have interacted with the individual prior to making the pitch.

Save Time. Save Money. Make More Money.

Save Time, Save Money or Get More JOY Out of Life.  A restaurant and a museum offer a less tangible service. They create a transformative experience and people are willing to spend their time and money to capture an elusive mood, engage their senses or master content. Compared to the quantitative terms like time and money, these moments where participants get more JOY out of life are best described as a before and after. Even those who are not patrons or supporters can recognize the possible uniqueness of being connected to such an experience.

Why You? Why Now?

Reporters call the people that they know, so introduce yourself in a professional way. But, when you receive a call from a reporter to whom you have not been introduced, be on your guard. Consider whether the reporter knows something that you do not — or that you are not prepared to talk about right then. Let’s strategize now, before you get that call, so you’ll be prepared.

Do The Right Thing

Who do you know that could use a helping hand? Look at your list of former clients to identify someone who might value a thoughtful introduction. She or he might benefit from a connection to a vendor, prospective customer, employee or donor. Plant the seed with an e-introduction that describes the two parties succinctly and their shared interest. Then step back to watch the relationship bloom.

Networking Towards the King

Who do you know who knows Someone Special? You probably abhor name-droppers, yet someone you know has a contact who might refer you on to the next person whom you’re eager to meet. LinkedIn offers various ways to approach this issue, via searches among connections and by companies. Best of all, locating a person among its 300 million members will yield the names of the intermediary contacts who will put you on her or his radar screen. Everyone knows someone worth knowing. You don’t know who that person is until you ask.