Category Archives: Marketing

Improve Your Networking: Attitude (1 of 3)

Networking is not about ME; it is about YOU, the other person. These are the reasons to attend Networking events: Be seen as a connector/Recruit resources. Make introductions. Maintain contacts. Learn from the speaker. Stay up to date informally. When you are seen as knowledgeable and trustworthy, you will attract clients and prospects.

Send a Better Holiday Card

Like other marketing activities, this holiday card is not about you, personally. It is about the you on the other side of the table, the person who is opening the envelope. Keep the image and discourse neutral. The United States has many faith groups. Respect them; you cannot be sure another person shares your beliefs about a seasonal holiday and may take umbrage.

Do You Lead Workshops for Free?

Speaking at events is one of the top five ways to attract new clients. Where can you find speaking opportunities? Try: Networking group, Classes taught by colleagues, Professional membership associations, Business associations, Local merchant associations, Chambers of Commerce, Municipal public library, City and county small business services agency, City and county economic development corporation, Associations of nonprofit organizations and United Way, Center for management training.

Time to Improve Your Marketing RBI

Five key marketing activities are Networking, Speaking, Writing, Trade Association and Digital Presence. Consider which approaches are most comfortable for you and which will be most effective in reaching your target market. Set goals for participating in these marketing activities monthly.

Keep Your Recent Conference Current

Your business or nonprofit group held a conference. Considerable effort went into preparing the event; once over, strategize so that the conference still remains relevant. Undoubtedly, the issues addressed will persist. Treat the conference as a launch pad or a way-station in the extended conversation and cultivate future exchanges for fruitful follow-up and action.

Close-up of Your Digital Portrait

When someone you met at a conference searches for you online, what will she find? What you say about yourself?

Or is there a blank or incomplete space?

You have the positive obligation to shape your digital presence and tell your story through multiple channels. As a business or nonprofit professional, place yourself in the most favorable light.

Create Your Own Traveling Classroom

To lead a workshop that will attract new clients, look beyond the membership of a professional organization and the four walls of a classroom. Develop an interactive session and offer it to your connections for their professional development and that of their peers. At this contact’s office, you’ll collect their colleagues’ cards and their appreciation.

Grasp the Hidden Power in Your Networking Group

Tap into your network for advice and your own brain-stretching. Networking meetings are not only about individuals and their presentations. It’s the collection of multi-disciplinary perspective each one brings to the table. Informally advising your colleague will help you exercise your brainstorming muscles, build trust among contacts and garner ideas to develop your own business.