To lead a workshop that will attract new clients, look beyond the membership of a professional organization and the four walls of a classroom. Develop an interactive session and offer it to your connections for their professional development and that of their peers. At this contact’s office, you’ll collect their colleagues’ cards and their appreciation.
Tap into your network for advice and your own brain-stretching. Networking meetings are not only about individuals and their presentations. It’s the collection of multi-disciplinary perspective each one brings to the table. Informally advising your colleague will help you exercise your brainstorming muscles, build trust among contacts and garner ideas to develop your own business.
When writing an article, an author or reporter traditionally thinks of the five W’s – Who, What When, Where and Why, plus How – as questions to be answered.
Consider how that familiar paradigm looks when the reader is put at the center of the discussion.
What is COPE?: Create Once, Publish Everywhere.
Clients, prospects and supporters are looking for resources and information across multiple platforms: online, newspapers, magazines, newsletters and video. Whenever you create content, take steps to share and promote your insights. Whenever you are the subject of media coverage or another’s blog, you can respect copyright and reference the media outlet.
Email is here to stay.
Email has a larger reach; there are THREE times more email accounts than Facebook & Twitter combined.
Email delivers to the recipient 90% of the time; only 2% of Facebook fans see posts.
Email converts with a 3% click-through rate vs .5% click-through on Twitter.
YOU control the distribution of email, not Facebook or Twitter algorithms.
You probably love to give advice to others. We all have insights on (un)usual business issues and strained relationships, plus tips for gardening, exercise and travel.
Ever get that AHA moment when you realize the suggestions you offered work for your own situation?
You may not believe it, but you’re probably sitting on 5,000 contacts in various pools of connections.
Imagine the opportunities they represent for new business, new alliances and new volunteers directed your way.
Possibilities for you to refer connections to them also abound.
Why do people say they hate networking but they love referrals?
What is the flip side of referrals?
Match your Communications activities to your goals. Highlight select programs by consistently featuring stories about the participants or clients, services, staff, allied partners and results. To ensure consistency, coordinate with colleagues across the group for a steady flow of new content.
Consumer goods are well known for flaunting their other-ness. Apple urged customers to Think different. In the beverage industry, 7-Up was the Un-cola. For cars, one manufacturer nearly denied its heritage: This is Not Your Father’s Oldsmobile. Consider the attributes of your cohort to see where you might be most different and distinctive.