Category Archives: Newsletters

Get inspiration and practical tips for your own communications by subscribing to this monthly newsletter, with examples of recent successes for clients.

Create Your Own Traveling Classroom

To lead a workshop that will attract new clients, look beyond the membership of a professional organization and the four walls of a classroom. Develop an interactive session and offer it to your connections for their professional development and that of their peers. At this contact’s office, you’ll collect their colleagues’ cards and their appreciation.

Grasp the Hidden Power in Your Networking Group

Tap into your network for advice and your own brain-stretching. Networking meetings are not only about individuals and their presentations. It’s the collection of multi-disciplinary perspective each one brings to the table. Informally advising your colleague will help you exercise your brainstorming muscles, build trust among contacts and garner ideas to develop your own business.

COPE: How Writing Can Re-Broadcast Your Audio

What is COPE?: Create Once, Publish Everywhere.
Clients, prospects and supporters are looking for resources and information across multiple platforms: online, newspapers, magazines, newsletters and video. Whenever you create content, take steps to share and promote your insights. Whenever you are the subject of media coverage or another’s blog, you can respect copyright and reference the media outlet.

Vote for Email and NOT for Social Media

Email is here to stay.
Email has a larger reach; there are THREE times more email accounts than Facebook & Twitter combined.
Email delivers to the recipient 90% of the time; only 2% of Facebook fans see posts.
Email converts with a 3% click-through rate vs .5% click-through on Twitter.
YOU control the distribution of email, not Facebook or Twitter algorithms.

Take Your Own Advice

You probably love to give advice to others. We all have insights on (un)usual business issues and strained relationships, plus tips for gardening, exercise and travel.

Ever get that AHA moment when you realize the suggestions you offered work for your own situation?

It’s Business. Not Personal.

Consider: “It’s not business, it’s personal.”

Or “It’s personal.” (meaning It’s not business)

These slogans were designed to reference a close, even intimate, working relationship. Some clients prefer to be reassured and reminded, on a frequent basis, that a vendor or partner has their interests top of mind at all times.

Consider that what is personal from a client’s perspective may not be reciprocal. Many clients think primarily of themselves and may have a limited interest in the individual private lives of their contacts.