Media coverage in advance of a fundraising luncheon generated additional ticket sales for Staten Island Legal Services for two consecutive years. A newsletter helped solicit additional donations.
The one-two punch of lively marketing communications to supporters and updating the website, along with distribution of a press release to a targeted media list, can build an audience — even a sell-out crowd — for a first-time program.
Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.
Timing is everything. A well-timed pitch, made to a reporter in a casual setting, may lead to a high-profile news story.
How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?
Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.