Category Archives: Marketing

There are multiple channels to attract prospects: email, promotional literature, website, newsletter and holiday greeting card. Consider the target audience; what are their needs and where might they seek resources and solutions. Then place yourself in front of them.

Pre-Event Marketing Boosts Networking Success

NetworkingBefore you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.