Media coverage in advance of a fundraising luncheon generated additional ticket sales for Staten Island Legal Services for two consecutive years. A newsletter helped solicit additional donations.
The one-two punch of lively marketing communications to supporters and updating the website, along with distribution of a press release to a targeted media list, can build an audience — even a sell-out crowd — for a first-time program.
Before you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.
How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?
Why do many companies and nonprofits send a holiday greeting card selected from a catalog? Make sure that your card is distinctive and could not be sent by a competitor or a dentist.
When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.