Category Archives: Case Studies

You might wish to put pressure on the defendants in litigation.

Perhaps you aim to showcase your expertise — to build awareness, attract more clients and increase customer loyalty.

News coverage will help drive attendance and spur ticket sales to an event.

Here are examples of the power of communications. Let’s review these together and consider which ones are relevant to your goals. You can reach me at 212.677.5770 and email

Pre-Event Marketing Boosts Networking Success

NetworkingBefore you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.