The one-two punch of lively marketing communications to supporters and updating the website, along with distribution of a press release to a targeted media list, can build an audience — even a sell-out crowd — for a first-time program.
Before you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.
Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.
Timing is everything. A well-timed pitch, made to a reporter in a casual setting, may lead to a high-profile news story.
How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?
Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.
Why do many companies and nonprofits send a holiday card selected from a catalog? Make sure that your card is distinctive and could not be sent by a competitor or a dentist.
When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.