Category Archives: Case Studies

You might wish to put pressure on opposing counsel in litigation.

Perhaps you aim to showcase your experience and insights — to build awareness, attract more clients,  keep in touch with referral sources and increase customer loyalty.

News coverage will help drive attendance and spur ticket sales to an event.

Click on the headline to read these examples of the power of communications. Let’s consider the approaches that will help you achieve your goals. You can reach me at 212.677.5770 and email janet@janetlfalk.com.

Pre-Event Marketing Boosts Networking Success

NetworkingBefore you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.