About Janet L. Falk
You might be a round peg and someone else might be a square peg. Me, I’m an octagonal peg. I don’t fit in the mold that others do.
What does that mean for you and your business? Simple. I have the perspective of an outsider who sees the forest, the trees, the moose munching on the grass and the sun emerging from the cloud cover, so you can prepare to take his photo.
I have worked on Wall Street, promoted corporations and law firms, and supported nonprofit organizations in their communications campaigns.
In every case, it was new territory, a new industry or a new corner of the capital markets.
Drawing on my experience with groups — large, international, small or regional — I immerse myself in the business and learn how its operations add value to the investment process or how it provides services to its clients and community.
I figure out who the audiences are, devise ways to get in front of them, hit the ground running and make a difference in the media and marketing communications effort.